Tooheys - Tooheys New Beer

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Tooheys began beer brewing in 1869 - creating ales, brewed in the style of English and German dark beers. These included Tooheys Old, one of Australia's oldest and most unique beers and still a favourite with drinkers 130 years on.

The '30's saw a move in Australian brewing towards a lighter style of beer and in 1931 'Tooheys New Special' was launched on tap. This brew was a perfect match for the great Aussie thirst and was one of the first 'new' lager style beers that now make up the bulk of beer we drink. Even though it's now referred to simply as 'New', it still stands out as a 'Special' beer. Some of you may have heard of 'Tooheys Draught' and wonder where this fits in. Well that's where things got a bit confusing for a while.

When 'New Special' was launched in cartons in 1971, it was called 'New Special Draught', which over time was shortened to 'Draught'. Unfortunately people then started to think 'New' on tap and 'Draught' in cartons were different beers. This has never been the case, it's always been the same great beer off the tap and in cartons.

To clear things up, everything has now been given the same name 'New'. So if you fancy shouting your mates a smooth, easy drinking draught beer all you need to say is 'Give that man a New!'

Tooheys New is a full strength beer that's one of the finest examples of mainstream lager style beers available in Australia today. The guys with the best job in the world, the professional beer tasters, reckon that New has a lightly hopped taste that is complimented by a malty character to deliver the perfect balance of bitter and sweet beer flavours. A favourable point of difference for New is its smooth subtle body, which is low in effervescence, leading to enhanced thirst quenching qualities and sessionability.

Roughly translated, that means it's a top drop that'll quench a raging thirst and leave you with a taste for a few more. Who could argue with that?


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